Internet Marketing Advertising Options
by Darren Chow
As a webmaster of several quality sites, I often have to decide
how I want to promote them, especially when they are new. There
are several common options available to webmasters, but first,
let's try to understand more about why webmasters need to
advertise the sites.
Many new webmasters make the mistake of building new sites and
leaving it alone for the search engines to come and crawl it.
Assuming that the search engines somehow managed to find these
new sites and index them, chances are they will never be able
to rank well. And that usually means no traffic, and a website
is nothing without traffic.
In order to get some traffic, webmasters must advertise their
sites. There are a few options that I would like to discuss in
this article.
First, webmasters can buy banners. These are usually
prominently displayed across the top fold of the websites. If
the site is a popular site, it'll generate awareness over time
and also some traffic. The problem I have with this option is
that awareness is hard to measure and it may be hard to justify
paying for a banner month after month without being able to
justify the return on investment.
Another method of advertising that brings more predictable
results is Pay Per Click (PPC) advertising. PPC has been around
for years and is already a very much accepted advertising model.
This can take some time to find out what works and what doesn't
but when done right, conversions can be great. However, this
method can also burn up cash pretty quickly.
The third option is to buy text links. Text links can be bought
either through a monthly subscription or a one-time payment.
Many webmasters buy text links for search engine optimization
purposes. Usually, the higher the page rank, the more costly it
will be. There are warnings flying around recently that some
websites use a sneaky 301 redirect to fake a page rank.
Therefore, do not rely solely on the toolbar for the page rank.
I've found this tool to be most useful
(www.database- search.com/ sys/pre-check- en.php). Also, when
paying monthly for links, try to select sites that have a good
chance of bringing in some traffic.
My personal favourite is to buy permanent text links or links
that require a one-time fee. Many web directories accept free
submissions. The more popular ones will charge a one-time fee
but this fee is usually an affordable one.
My recommendation is to have a mix of PPC advertising and text
links advertising. PPC advertising can bring in some initial
traffic when the site has not been indexed by the search
engines. This will help bring in some profits. Eventually, when
the search engines start sending organic traffic, cut down on
PPC advertising but do not stop completely. That's because PPC
still offers the best form of predictable earnings, which makes
planning easier. So start promoting those sites now, before your
competitors beat you to it.
About The Author: Darren Chow owns a network of quality sites.
He also owns a couple of unique web directories.
http://www.awardtro phy.net and http://www.suggestl inks.org
Got a website? Need one? Find out how t set up (or improve) a website--visit: www.jeremyfive.com/pips.html
Full support!
For money-making lessons on developing an online income, send a blank e-mail to jeremyfive@getresponse.com. (This info is sent via autoresponder--you'll need to confirm your request in a separate e-mail which will be sent to you).
Claim a free gift here (3 of them, actually):
www.jeremyfive.com/optin.html
As a webmaster of several quality sites, I often have to decide
how I want to promote them, especially when they are new. There
are several common options available to webmasters, but first,
let's try to understand more about why webmasters need to
advertise the sites.
Many new webmasters make the mistake of building new sites and
leaving it alone for the search engines to come and crawl it.
Assuming that the search engines somehow managed to find these
new sites and index them, chances are they will never be able
to rank well. And that usually means no traffic, and a website
is nothing without traffic.
In order to get some traffic, webmasters must advertise their
sites. There are a few options that I would like to discuss in
this article.
First, webmasters can buy banners. These are usually
prominently displayed across the top fold of the websites. If
the site is a popular site, it'll generate awareness over time
and also some traffic. The problem I have with this option is
that awareness is hard to measure and it may be hard to justify
paying for a banner month after month without being able to
justify the return on investment.
Another method of advertising that brings more predictable
results is Pay Per Click (PPC) advertising. PPC has been around
for years and is already a very much accepted advertising model.
This can take some time to find out what works and what doesn't
but when done right, conversions can be great. However, this
method can also burn up cash pretty quickly.
The third option is to buy text links. Text links can be bought
either through a monthly subscription or a one-time payment.
Many webmasters buy text links for search engine optimization
purposes. Usually, the higher the page rank, the more costly it
will be. There are warnings flying around recently that some
websites use a sneaky 301 redirect to fake a page rank.
Therefore, do not rely solely on the toolbar for the page rank.
I've found this tool to be most useful
(www.database- search.com/ sys/pre-check- en.php). Also, when
paying monthly for links, try to select sites that have a good
chance of bringing in some traffic.
My personal favourite is to buy permanent text links or links
that require a one-time fee. Many web directories accept free
submissions. The more popular ones will charge a one-time fee
but this fee is usually an affordable one.
My recommendation is to have a mix of PPC advertising and text
links advertising. PPC advertising can bring in some initial
traffic when the site has not been indexed by the search
engines. This will help bring in some profits. Eventually, when
the search engines start sending organic traffic, cut down on
PPC advertising but do not stop completely. That's because PPC
still offers the best form of predictable earnings, which makes
planning easier. So start promoting those sites now, before your
competitors beat you to it.
About The Author: Darren Chow owns a network of quality sites.
He also owns a couple of unique web directories.
http://www.awardtro phy.net and http://www.suggestl inks.org
Got a website? Need one? Find out how t set up (or improve) a website--visit: www.jeremyfive.com/pips.html
Full support!
For money-making lessons on developing an online income, send a blank e-mail to jeremyfive@getresponse.com. (This info is sent via autoresponder--you'll need to confirm your request in a separate e-mail which will be sent to you).
Claim a free gift here (3 of them, actually):
www.jeremyfive.com/optin.html
posted by Jeremy @ 10:02 AM
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