The Ten Web Site Commandments
Copyright 2006 Jim Edwards
"What makes a good web page?"
People ask me this all the time, though they often
encounter difficulty boiling the question down to so few
words.
You, like any serious website operator, want to know how to
create and maintain the best possible website that nets you
the most sales and subscribers.
The following "commandments" represent the ideals towards
which every new or existing website should aspire.
1. Thou Shalt Have Purpose - Clearly define the site's
purpose and ensure all content, graphics, and text tightly
focus on that purpose.
Discard all extraneous or distracting material and
regularly revisit your site to ensure all changes fit with
the site's primary purpose.
2. Thou Shalt Be Lightweight - Use only fast-loading
graphics and other elements.
If you must use large graphics use thumbnails and image
slicing to diminish the size of every file to lessen load
times.
Though the majority of surfers now carry high-speed access,
avoid any content that requires the user to download
special, non-standard "plug-ins" to view your content.
3. Thou Shalt Load Fast - Each and every entry page on your
site should weigh in under 50-100KB total, including
graphics and navigation.
Interior pages can run larger, but the "front doors" to
your site should not make surfers wait long to start
interacting with the site.
4. Thou Shalt Not Use False Code - You should only use html
or asp to create your web pages.
Never use java, xml, dhtml or other forms of code that
require a surfer to keep their browser set up "correctly"
to accommodate your page.
Unless you sell to "geeks" and "techno-nerds, " this will
only lose you visitors and won't make you any friends.
5. Thou Shalt Respect the Search Engines - If you want
search engine traffic use whole web pages that don't
incorporate frames or large amounts of code unrelated to
your content.
Also, if you want search traffic, actively cultivate
linking relationships with related sites and operate a blog.
6. Love Thy Surfers and Visitors - Design for "last year's"
technology so surfers using older computers and slower
connections can download your content and use your site
quickly and easily.
Designing for the "bleeding edge" will only cut into your
own profits.
7. Thou Shalt Not Annoy - Use only stationary text and
graphical layout elements.
No Scrolling text, marquees, or large Flash animations of
any kind, including those annoying, full-page Flash home
pages that say "Skip Intro."
This "eye candy" rarely adds to a site's main purpose and
often causes your visitors to miss something or leave in
frustration.
8. Thou Shalt Not Scroll Sideways - Design your pages so
they never force a visitor to scroll left or right no
matter what the resolution settings on their monitor.
Sites that read "best viewed at 1024 x 768" really say
"look at it my way because I don't care about your
preferences or limitations. "
9. Thou Shalt Stay Consistent - Include a standard
navigational structure on every page.
Though it may mean a serious challenge for the designer,
users should only need to click once to find every major
section of a site.
This includes using standard link colors in all text links.
Blue: hyperlink; Purple: visited hyperlink; Red: active
hyperlink.
10. Thou Shalt Cultivate Subscribers - Nothing floods your
website with targeted traffic like sending an email message
to your loyal subscriber base.
Whether for a new product launch, affiliate product
endorsement, or holiday sale, that list represents your
most valuable online business asset.
Make sure your website actively cultivates subscribers by
giving them multiple opportunities to sign up and a
compelling reason or incentive to do so.
Then, make it worth their while to pay attention to you on
a regular basis.
Whether you're a home-based business owner or CEO of a
billion-dollar e-business empire, these "commandments" will
guide you to eternal ecommerce happiness and prosperity.
About the Author:
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you
step-by-step and click-by-click. .."A Quick and Easy Way For
YOU to Painlessly Set Up Your OWN Moneymaking 'Mini'
Websites... Without Being a Computer Geek, Buying Expensive
Software, or Paying Outrageous Fees To A Webmaster!"
Click Here => http://www.MiniSite Creator.com
If you would like to have your own money-making website set up for you in 24 hours or less (with multiple streams of income, full 30-day training program and a full pre-written autoresponder campaign to do all follow-up work for you), visit: www.jeremyfive.com/pips.html
Put your internet business on autopilot!
For complete information, send a blank e-mail to jeremyfive@getresponse.com (you'll need to confirm your request in a separate e-mail which will be sent to you).
Claim a free gift here: www.jeremyfive.com/optin.html
"What makes a good web page?"
People ask me this all the time, though they often
encounter difficulty boiling the question down to so few
words.
You, like any serious website operator, want to know how to
create and maintain the best possible website that nets you
the most sales and subscribers.
The following "commandments" represent the ideals towards
which every new or existing website should aspire.
1. Thou Shalt Have Purpose - Clearly define the site's
purpose and ensure all content, graphics, and text tightly
focus on that purpose.
Discard all extraneous or distracting material and
regularly revisit your site to ensure all changes fit with
the site's primary purpose.
2. Thou Shalt Be Lightweight - Use only fast-loading
graphics and other elements.
If you must use large graphics use thumbnails and image
slicing to diminish the size of every file to lessen load
times.
Though the majority of surfers now carry high-speed access,
avoid any content that requires the user to download
special, non-standard "plug-ins" to view your content.
3. Thou Shalt Load Fast - Each and every entry page on your
site should weigh in under 50-100KB total, including
graphics and navigation.
Interior pages can run larger, but the "front doors" to
your site should not make surfers wait long to start
interacting with the site.
4. Thou Shalt Not Use False Code - You should only use html
or asp to create your web pages.
Never use java, xml, dhtml or other forms of code that
require a surfer to keep their browser set up "correctly"
to accommodate your page.
Unless you sell to "geeks" and "techno-nerds, " this will
only lose you visitors and won't make you any friends.
5. Thou Shalt Respect the Search Engines - If you want
search engine traffic use whole web pages that don't
incorporate frames or large amounts of code unrelated to
your content.
Also, if you want search traffic, actively cultivate
linking relationships with related sites and operate a blog.
6. Love Thy Surfers and Visitors - Design for "last year's"
technology so surfers using older computers and slower
connections can download your content and use your site
quickly and easily.
Designing for the "bleeding edge" will only cut into your
own profits.
7. Thou Shalt Not Annoy - Use only stationary text and
graphical layout elements.
No Scrolling text, marquees, or large Flash animations of
any kind, including those annoying, full-page Flash home
pages that say "Skip Intro."
This "eye candy" rarely adds to a site's main purpose and
often causes your visitors to miss something or leave in
frustration.
8. Thou Shalt Not Scroll Sideways - Design your pages so
they never force a visitor to scroll left or right no
matter what the resolution settings on their monitor.
Sites that read "best viewed at 1024 x 768" really say
"look at it my way because I don't care about your
preferences or limitations. "
9. Thou Shalt Stay Consistent - Include a standard
navigational structure on every page.
Though it may mean a serious challenge for the designer,
users should only need to click once to find every major
section of a site.
This includes using standard link colors in all text links.
Blue: hyperlink; Purple: visited hyperlink; Red: active
hyperlink.
10. Thou Shalt Cultivate Subscribers - Nothing floods your
website with targeted traffic like sending an email message
to your loyal subscriber base.
Whether for a new product launch, affiliate product
endorsement, or holiday sale, that list represents your
most valuable online business asset.
Make sure your website actively cultivates subscribers by
giving them multiple opportunities to sign up and a
compelling reason or incentive to do so.
Then, make it worth their while to pay attention to you on
a regular basis.
Whether you're a home-based business owner or CEO of a
billion-dollar e-business empire, these "commandments" will
guide you to eternal ecommerce happiness and prosperity.
About the Author:
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you
step-by-step and click-by-click. .."A Quick and Easy Way For
YOU to Painlessly Set Up Your OWN Moneymaking 'Mini'
Websites... Without Being a Computer Geek, Buying Expensive
Software, or Paying Outrageous Fees To A Webmaster!"
Click Here => http://www.MiniSite Creator.com
If you would like to have your own money-making website set up for you in 24 hours or less (with multiple streams of income, full 30-day training program and a full pre-written autoresponder campaign to do all follow-up work for you), visit: www.jeremyfive.com/pips.html
Put your internet business on autopilot!
For complete information, send a blank e-mail to jeremyfive@getresponse.com (you'll need to confirm your request in a separate e-mail which will be sent to you).
Claim a free gift here: www.jeremyfive.com/optin.html
posted by Jeremy @ 11:10 AM
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