Free Search Engine Optimization Tools
As I run across tools and websites that I find particularly useful for software and high tech companies, I like to pass them along. One set of tools that I use quite frequently are the free search engine marketing tools by market leap:
http://www.marketle ap.com/publinkpo p/default. htm
There are three great tools available on this site.
1) A link popularity check: Links to your site are one of the most important aspects on raising the profile of your website with the search engines, thus increasing your chance of appearing high in the search engine results. This is terribly important, and will have a big effect on the level of traffic to your site. Using this tool, you can check how many links to your site are out there--as well as your competitors. You can even look at the details, and see where your competitors are getting links--then go there to get a link for your own site!
2) Search Engine Saturation: Allows you to view which of your website's pages are being indexed by the search engines. For those pages not listed, you will know you need to submit them to each search engine where they aren't listed--increasing your site's overall visibility.
3) Keyword Verification: Using this tool, you can specify target keyword or phrases. The tool will return to you where your site places on 7 important search engines. It will tell you where you're ranked on the first 3 pages, or whether your site doesn't show up on the first three pages, for someone doing a search on that keyword/phrase in a specific search engine. It's a great way to figure out if you're achieving your objectives for organic search engines. If not, you then know where you have work to do.
Search Engine Optimization (SEO) is a critical activity for any high tech company in today's marketplace. These tools, and similar ones on other sites, can really help you manage and enhance your website's position in your market, and pull relevant traffic to your site. There is an incredible amount of free tools if you will spend a bit of time looking around the Internet. Search Engine Optimization is a highly competitive business, and as a result, many SEO agencies have created free tools as "loss leaders" to attract you to their site, and show off their expertise.
I love to explore the online world of Search Engine Marketing (SEM) and SEO. I intend to write many more articles on these topics in the coming months. If you have a topic you'd like to see discussed, or a specific comment or questions on these tools, please contact me using the information below.
Phil Morettini is President of PJM Consulting, a Managment Consultancy to Software and Technology Companies. PJM Consulting executes strategic projects in General Management, Product Marketing, M&A, Distribution Channels and Business Development. You can contact Phil at http://www.pjmconsu lt.com
The easier it is for the major search engines to find you, the more traffic you'll receive. It's that simple. And all online businesses need traffic to survive (and thrive).
If you are starting from scratch and need to master the basics of earning money online, you'll want to know more about PIPS! What is PIPS? The Plug-In Profit System! Learn how to have your own simple and effective website set up for you!
www.jeremyfive.com/pips.html
Full training and support!
You'll also want to download these free e-books to learn more about how to develop a neverending flood of traffic from the major search engines. Great online busienss building information, as well (3 FREE E-BOOKS for download!):
www.jeremyfive.com/optin.html
Overworked? Underpaid? The "9 to 5" routine at odds with your sanity? Just can't take it a day more? Want to fire the boss? Why didn't you say so! You can! www.moreinfo247/9249141/HFB
http://www.marketle ap.com/publinkpo p/default. htm
There are three great tools available on this site.
1) A link popularity check: Links to your site are one of the most important aspects on raising the profile of your website with the search engines, thus increasing your chance of appearing high in the search engine results. This is terribly important, and will have a big effect on the level of traffic to your site. Using this tool, you can check how many links to your site are out there--as well as your competitors. You can even look at the details, and see where your competitors are getting links--then go there to get a link for your own site!
2) Search Engine Saturation: Allows you to view which of your website's pages are being indexed by the search engines. For those pages not listed, you will know you need to submit them to each search engine where they aren't listed--increasing your site's overall visibility.
3) Keyword Verification: Using this tool, you can specify target keyword or phrases. The tool will return to you where your site places on 7 important search engines. It will tell you where you're ranked on the first 3 pages, or whether your site doesn't show up on the first three pages, for someone doing a search on that keyword/phrase in a specific search engine. It's a great way to figure out if you're achieving your objectives for organic search engines. If not, you then know where you have work to do.
Search Engine Optimization (SEO) is a critical activity for any high tech company in today's marketplace. These tools, and similar ones on other sites, can really help you manage and enhance your website's position in your market, and pull relevant traffic to your site. There is an incredible amount of free tools if you will spend a bit of time looking around the Internet. Search Engine Optimization is a highly competitive business, and as a result, many SEO agencies have created free tools as "loss leaders" to attract you to their site, and show off their expertise.
I love to explore the online world of Search Engine Marketing (SEM) and SEO. I intend to write many more articles on these topics in the coming months. If you have a topic you'd like to see discussed, or a specific comment or questions on these tools, please contact me using the information below.
Phil Morettini is President of PJM Consulting, a Managment Consultancy to Software and Technology Companies. PJM Consulting executes strategic projects in General Management, Product Marketing, M&A, Distribution Channels and Business Development. You can contact Phil at http://www.pjmconsu lt.com
The easier it is for the major search engines to find you, the more traffic you'll receive. It's that simple. And all online businesses need traffic to survive (and thrive).
If you are starting from scratch and need to master the basics of earning money online, you'll want to know more about PIPS! What is PIPS? The Plug-In Profit System! Learn how to have your own simple and effective website set up for you!
www.jeremyfive.com/pips.html
Full training and support!
You'll also want to download these free e-books to learn more about how to develop a neverending flood of traffic from the major search engines. Great online busienss building information, as well (3 FREE E-BOOKS for download!):
www.jeremyfive.com/optin.html
Overworked? Underpaid? The "9 to 5" routine at odds with your sanity? Just can't take it a day more? Want to fire the boss? Why didn't you say so! You can! www.moreinfo247/9249141/HFB
posted by Jeremy @ 3:03 PM
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