Make More Sales By Making Optimized Web Pages

by Fred Black

So you'd like to be an Internet Marketer, marketing products or
services on the Internet and live the good life that financial
success can bring you. But how do you get to that point? How do
you get a successful Internet business started?

Studies prove simple web sites can sale just as effectively as,
or even better than, elaborately designed, phenomenal looking
websites. Maybe you used your friend to make a web site for you
and now you're sitting back waiting on the dollars. Perhaps you
purchased FrontPage, Dreamweaver, GoLive, or another web site
software product and have been making your own sites. Most
people who try to make money on the Internet fail miserably,
have you?

Let me share a another secret with you. It's not hard to learn
HTML and CSS. It's not hard to make simple web page that can be
very effective at selling. One of the problems with full blown
software packages like FrontPage or Dreamweaver is that it
makes it very easy to keep adding to and tweaking your web site
until its way too busy to be an effective sales tool. I create
the majority of my web sites by directly editing the HTML, ASP,
or PHP code in a text editor. There are times that I will do an
initial layout in a package such as FrontPage and do the
remainder of the work using a text editor tool. This is
especially true for pages that are interactive, like a page
that contains a form to collect user data and populate a
database such as mySQL, or a page that pull data from a
database to create dynamic output.

Let me share one last secret with you. The pages you create to
sell something are probably not very effective at selling,
unless you're already successful, and experienced, at marketing
and copywriting. When I first saw a sales page that had been
optimized based on statistical analysis of successful and
unsuccessful sales pages I was dismayed. I just knew that it
was too simple and too plain to sell anything... I was not only
wrong, I was dead wrong. I base my sales pages on this same
statistically proven design, it's clean and simple and there's
nothing complex or hard to about creating it. The main things
are that you constrain the text in an area that's around 800
pixels wide and that you have a white background in this area.
You can have a boarder around this body area and the page
itself can be black or white. You can see an example at my web
site.

I've given you three secrets that can make your web site more
successful and more profitable. Don't just sit there, make it
happen.

About The Author: Fred Black has created an easy to follow,
hands on, instructional video at
http://www.WebSiteT rainingOnline. com, called An Introduction to
Creating Web Sites.

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