Generating Constant Traffic

Generating Constant Traffic for Your Website: Ethically!

by Patricia Skinner

There are literally thousands of online companies brashly promising to generate a “ton of traffic for your website.” Most of them use those exact words to lure in anyone desperate to improve website performance.

Usually, the solution is expensive, and will be at best a flash in the pan, bringing a temporary surge in web stats. At worst those companies can get you banned immediately from one or more search engines, leaving you with the task of building your web presence all over again from scratch.

There is No Instant Solution
The real secret to achieving a satisfying level of web traffic will take a little time, and not a little effort. But it will be worth it because your traffic, and therefore your web presence, will be stable and reliable. Even disturbances in the online community resulting form a Google shakedown shouldn’t affect you. I actually gained a little in my web ranking after Google’s Jagger update in October 2005!

You’re probably wondering by now what the heck I’m talking about, so I’ll get right down to it.

Organic SEO
I’m talking about Search Engine Optimization of course. Increasingly referred to as SEO, true SEO is by definition organic, and that’s how many consultants refer to it.

What’s organic? Good question.

If you have employed any gimmicks or fly-by-night techniques to get your site listed with the search engines then you are not organic.

Organic listing comes about with time and effort, doing the following things:

• Carefully select keywords: these will be words or phrases that a searcher would use if he were searching for your site. The better your choices, the more traffic you’ll get.
• Simple web design is best. It loads faster and doesn’t distract the surfer from the business of gathering data and taking action. At the very least, stay away from Flash movies and excessive Java scripts.
• Pick navigation that doesn’t foil the search engine spiders when they come crawling around.
• Come up with some quality content that is interesting, gets your message across, and also let’s the search engines know you’re there.

Now let’s take a look at each of these in turn.

Selecting Keywords
How should you select keywords? Some SEO copywriters and experts make it all seem so complicated. It really isn’t. You need a free tool for checking on the popularity of the keywords you choose. I love Overture: http://inventory.overture.com/

It’s true that Wordtracker is better, and offers more in terms of features, but it’s far better to use Overture rather than just guess.

Also, take a look at the first five or six sites that come up in a search for your products or services (using the same keywords). They can usually provide valuable pointers to additional keywords that you might use. Also, you’ll get a good idea of the standards required to surpass those pages.

Minimize Page Loading Time
Keep your web graphics as small as possible. Try and overcome the urge to be flashy: your words are the most important thing on your website, along with a good dash of white space. Too much detail will only distract your visitors anyway. The faster your loading time, the more visitors will stay to read what you have to say.

Navigation
Never use graphics for navigation. The search engines cannot read the words, so you are wasting a valuable opportunity for SEO. Worse than that, the search engines cannot navigate through to your other pages.

Create Catchy Content
It may take some time, or a little investment to get the content you need. If you know you’re not up to the task, then bite the bullet and contact an experienced SEO copywriter. You will consider the cost a highly profitable investment once you begin to see your website climbing the search engines, and the traffic begins to come pouring in.

Observe the 30-Second Rule
If your visitors can’t see what you’re about within 30 seconds, then you’re dead in the water.

Whatever style you choose to employ, some rules remain the same. Your sentences should be short, clear and to the point. The words should be skillfully woven around the keywords so that the copy flows, and does not sound stilted.

Remember to add keywords to your page title and links to other pages. This will also help your ranking.

This is basically it, in a nutshell. It’s not rocket science by any means, but it has just as much power as rocket fuel.


Patricia Skinner
SEO Copywriter, Marketing Consultant and Online Branding Strategist
http://www.wellwrittenwords.com
http://www.marketmou.com
http://www.blog.marketmou.com

Generating traffic to your website can be puzzling if you don't know how! Learn to market to your customers effectively, and they'll keep coming back! Sign up for your FREE money-making success course to find out how. Just send a blank e-mail to jeremyfive@getresponse.com. (This info is sent via autoresponder--you'll need to confirm your request in a separate e-mail which will be sent to you).

Information is your key to success! Pick up some information-packed e-books that will help out your business immeasureably. (3 e-books, actually):
www.jeremyfive.com/optin.html

Annoyed? Angry? Infuriated? Fire the boss! You can! Find out how, here:
http://.jeremyfive.tripod.com/honeyifiredtheboss/

Here's how to get all the traffic you need! Get more traffic than you thought possible--FREE to get started! Visit: Click Here for Traffic Swarm