Jeremy's Work at Home Journal

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Thursday, November 16, 2006

Using Online Video

Using Online Video Can Help Increase Your
Business Profits

by Vincent Abrugar

Marketing is a business necessity wherein tools and technology
innovations are utilized to increase a business’ profitability.
The relatively new online video technology is one technology
example that can be harnessed to increase profits and even
possibly lower marketing costs.

Now that video can be attached to almost any web page, the
possibilities of using video as a marketing technique (in the
same manner of television) is slowly but surely gaining ground.


- Research on the phenomenon of communication retention show
that people remember only 10% of what they have read and 20% of
what they hear; however, people remember more than 50% of what
they see and hear at the same time – just like watching a
movie.

- Marketing analysts report that companies that currently use
on-demand video, video e-mail or streaming video podcasts have
reported sales increases of close to 25%, sometime more. The
increase in client response is attributed to the fact that
multimedia rich content is a better catalyst to move and/or
persuade clients towards buying a product or service because
they can see its benefits in action.

- As far as online viewers are concerned, video builds
credibility and trust. It is very similar to having a live
person communicating to the end-user/client the benefits of
doing business with somebody that they can see and listen as
opposed to something that they read online. Customer rapport,
trust and a mutually fruitful business relationship is much
more easily established and achieved.

- Sending personnel to various locations at the same time to
set up a product demonstration invariably entails a long list
of additional expenses. Doing the same using online video,
streaming video or on-demand video obviously lowers the costs
significantly. Lower product marketing costs results into more
profits for the company.

- Cost of savings is not limited to product marketing costs.
Video can also be used to set up conferencing and training
methods, locally and internationally. Live conferencing and
training can be easily set up and synchronized between two or
more groups of people, regardless if they are at different time
zones, at the same time.

The above are only a few of the dollar related reasons why the
emerging technology of online videos is fast becoming an
effective marketing and


About The Author: Vincent Abrugar invites you to check out
http://www.flashvideodownloader.com where you can find the
perfect solution on downloading camtasia, youtube, and google
videos.

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