Website Traffic

by Lisa Moore

Millions of people use the Internet every hour of every day.
So, how come no one is visiting your website?

If you are frustrated by the fact that your website is not
receiving the traffic you think it deserves, you need to learn
some tactics to increase website traffic. Chances are, you
could be in information overload learning about website traffic
tactics, but you just don't understand any of it. Your website
is constantly receiving harassing offers of loans on your
credit card to 'guarantee' Google clicks, your website has
dropped from Google search results entirely, and you don't have
the money to invest in viable website traffic tactics. The good
news is that there are free ways that you can increase website
traffic.

Mega Success with Meta Tags

Meta tags are elements of your website that help search engines
describe your page. You can increase website traffic by making
sure that your Meta tags contain keywords that target your
business and are most often used by Internet users.
Manipulating Meta tags is easy for anyone who's adept with HTML
aspects of web pages.

Hit the Links

Linking to and from other websites is still the most effective
and widely used method of boosting website traffic. You need to
be prudent in choosing the sites you connect to, and make sure
that they are not related too closely to your own business.
Don't overdo it, because too many links can get you banned from
search engines altogether.

Smart, and Rich

Fill your website with articles that provide solid, sensible
information about your business. Use tools like Overture to
find the keywords and phrases that will bring the most traffic
to your site, and then incorporate these words and phrases into
your written articles. Make your content readable and genuinely
informative to ensure visitors will not only come back to your
website, but will also become paying customers. The articles
that you write can also be submitted to various article
directory listings. Affiliate websites may choose your articles
to use, and give credit to you through a web link. This provides
greater visibility for your business.

When employed properly, these methods will result the increased
numbers of website hits you need, and can lead to a higher
conversion rate. Ultimately, that means more money in your
pocket.

About The Author: Lisa Moore writes articles for several web
magazines, including http://pobod. com and http://tenip. com


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Make Money Online (With an Ugly Website?)

Is Your Website Ugly Enough?

by Ray L. Edwards

What gives a website owner fuzzy feelings inside is not the
same thing that makes the site sell. In fact, it has been
proven and shown over and over again that UGLY, but functional
sites outsell fancy looking websites designed to win creative
awards.

Think about the most popular e-commerce sites online: eBay,
Amazon, MySpace and Skype, and you’ll see that they are not big
on design. But they are simple, clear and very intuitive for the
visitor to use.

So skip the Flash introductions (or your visitors will!) and
all those slide show graphics because they are just distracting
at best to what you want to accomplish. When a prospect comes to
your site you don’t want to try and win their attention because
you ALREADY have their attention. Instead you want to GIVE them
attention by making their task easier.

Speaking of tasks, people come to your website with a certain
aim in mind. You have to build a site that would facilitate the
accomplishment of that aim. So if you are promising a free
report then show them CLEARLY how they can get the report in
the least steps.

One characteristic that mark web surfers is that they are
impatient. If you website doesn’t satisfy the advertised need,
then your competition is just one click away. No driving
required, no walking to the next closest store, but just one
mouse click and they are gone!

Here are some ways in which you can design a website that’s
functional:

1. Make your navigation system as intuitive and consistent
throughout the website. Same placement, color scheme etc.

2. Watch the layout of your text to make the information
readable. Not too many dense paragraphs and use a lot of white
space.

3. Make your headline stand out by using a larger font and
attention-getting color.

4. Guide the user step-by-step in accomplishing their task.
Number these steps if possible. Do not assume too much. What’s
obvious to you the owner of the site may not be obvious to a
new visitor. (Much like your home.)

5. Label action buttons appropriate, such as: “Click Here To
Buy”, “Click Here To Subscribe!”

As a copywriter, I’ve found that ‘marked up’ sales letters
–yellow highlighting, underlines, bolding, etc. had a higher
response than clean looking copy. And what people SAY is often
the opposite of what they DO! (Welcome to the human family.)

So in other words, the colleagues who tell you that your
website looks “pretty” don’t buy from such sites. “Does this
site look good?” is a wasted question.

“Would this site sell?”--that is the question.

Don’t be flattered by the friends who tell you, “WOW, your site
looks good!” Aim for the UGLY site that fattens your bank
account.

About The Author: Ray L. Edwards is a published author, a
copywriting coach and internet marketing consultant. You may
find more information on boosting your online sales by visiting
http://www.yourwebsiteconversion.com

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Michelangelo and Your Website

Why you don't want Michelangelo working on your website
by Mark Silver

Copyright (c) 2006 Mark Silver
Heart Of Business
http://www.heartofb usiness.com/

Everyone wants to live surrounded by beauty. Beauty soothes the
soul, and lifts the spirit. It inspires us and keeps us healthy.
We all want beauty.

Can you have beauty in your website? Sure you can, and it's
important to have your website be pleasing to the folks you want
to help. Unfortunately, this desire to have beauty and to please
folks means that you can spend a great deal of time creating a
'unique and beautiful' web design that people actually avoid.
How can you spend so much time on beauty, sacrifice so much money
with a designer, and still end up with a mess?

Do you do Frescoes?

No one would complain about the beauty of the Sistine Chapel in
Rome.

Michelangelo spent four years, from July, 1508 through October,
1512, painting over 5,000 square feet of the Sistine Chapel's
ceiling.

Unfortunately, Michelangelo was a sculptor, and loved working in
marble. Prior to the Sistine Chapel, he had only painted briefly
as a student of Domenico Ghirlandaio in Florence. Which means
that he got off to a slow start as he learned how to paint
frescoes.

Luckily for him, Michelangelo was already an accomplished artist.
He wasn't exactly doing the Sistine Chapel as a free promotional
effort. Pope Julius II commissioned him for those four years, and
didn't seem to mind that it took Michelangelo a while to get in
a groove.

History reports that one of the Pope's motivations was to outdo
Pope Alexander VI. So, the whole idea was to create an amazingly
glorious ceiling that would stun everyone who saw it.

Are you trying to stun your visitors? Remember the purpose of
your website: to create a relationship with the right people,
connect with their hearts and needs, and to help them take the
next step in relationship to what you offer. If you aren't being
commissioned to paint the ceiling of your website by a fabulously
wealthy Pope, and if you aren't trying to stun your visitors
with beauty, I suggest you relax, just a little bit, any
attachment you might have to beauty and uniqueness around your
website.

Your visitor is waiting for dinner.

Imagine showing up at a friend's house to eat. You've worked
all day, you're hungry and you've been looking forward to
dinner. Yet, once you arrive, they keep you waiting for three
hours while they pull out family home movies, or their wedding
album.

It's not that you wouldn't eventually like to see those things.
But first, can we have dinner, please?

The Two Functions of Your Design

Absolutely prepare and present the food with love and beauty. But
just remember that your visitor is looking for food, not
frescoes. It's been shown that when a visitor comes to a
website, design plays two primary functions:

(1) to show that the website is solid and professional- looking
enough that the business can be trusted, and

(2) to make sure that the visitor can find what she needs really
easily without having to guess or hunt.

As long as you are meeting those two needs, your design is going
to work.

So, where is it safe to bring forth beauty and inspiration on
your site, and where will it keep you stuck to the ceiling for
four years?

Keys to Website Design

* Things to avoid.

Avoid putting a pattern behind your text, or using a text color
that isn't very dark. In fact, I recommend that you stick with
black text on a white background. Millions of novels of great
variety, beauty and talent are written, all printed black text on
a white background.

As a general rule, avoid animation and oversized photos and
illustrations- anything that distracts from the food you want
your visitor to eat.

Avoid unique design layouts. Many websites look the same
structurally- and so do human beings. You don't have to look at
the back of someone's knees to find their eyes. People know how
to connect with each other more easily in part because of
structural similarities.

Your visitor has been trained to expect certain conventions in
web design, so they can find what they are looking for. Don't
play a guessing game with them by creating some outlandishly
creative and confusing design.

* Things to do.

Keep your text front and center. Keep your navigation either
across the top, or down one side, with clear labels. Don't use
more than two columns- one for the navigation or side text, and
one for the main content of the page.

Have a clear banner across the top with a simple message about
your business.

* Things of beauty and inspiration

Make your banner beautiful and inspiring, without being
cluttered. Use colors you love.

Use creative bullets rather than just the usual round variety.

Use color highlights around navigation buttons, and in the frame
around your page.

* Above all, don't agonize over it.

If you don't have a website yet, or your website isn't
effective and you are upgrading it, bring in what creativity you
have, but don't agonize over the beauty aspects. Your visitors
are waiting to be fed! Once you start having a lot of visitors
coming to your website, and your business is humming, you can
take the time and space to bring out the fine china for them.

My very best to you and your business,

Mark Silver

------------ --------- --------- --------- --------- --------- -
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe succeed in business without losing their
hearts. Get three free chapters of the book online:
http://www.heartofb usiness.com


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Web Designing For Beginners

by Mike Francis

Are you a beginner in web designing, than keep this in mind:
PLANNING is the most important thing ! If you want to save
yourself hundreds of hours of hard work and want to build the
best looking site than you will have to keep this rule in mind.


Also if you want to build your site faster, there are numerous
free tools around the internet that are just waiting to be
used. Try a few of them and decide for yourself which suits you
the best. First thing’s first, take a blank sheet of paper and
do a sketch of the want to be site. It will be very useful for
you to take a quick pick and keep you on the right track.

Make a flowchart of the entire site you want to build. Think of
it as a pyramid, with the homepage being the top, followed
closely by the most important pages, and after that by the less
important pages and so on. Try not to make the pyramid too deep,
meaning that if you go beyond tier 3 you will make you job of
optimizing the page for search engines very hard. A very good
practice if you want to build your site fast, is build the
homepage first, and make it a template for the other pages of
your site. They will look the same but will be filled with
different content and have different links. This way adding new
pages to your site becomes an easy and pleasant job.

If you want to become a good web designer be alert, as you have
to take care of more than one thing. The most important one is
the need of your visitors. Make the navigation intuitive, and
the colors must not hurt the eye. Also you need to take care of
the search engine needs, meaning you have to optimize the page
so you get a good search engine ranking.

A good web designer can lead the visitors to a path that he
chooses, meaning that he will make the site in such a manner
that a visitor will reach the sales page quickly and with the
open mindedness to buy your products. The sales page must not
be more than a click away for any page of your site. Remember
that a very important thing is to take your visitors their
email address and their name, this is if possible. You can
later use these to sell them more products and in time if you
get a big list this can be very profitable.

Remember, Planning is the most important thing, and also,
always keep in mind the goal of your site.


About The Author: Mike Francis' home page
http://www.pegasusdirectory.com, a free directory that helps
webmasters promote their sites and get relevant backlinks.Now
offering at
http://www.pegasusdirectory.com.directorysubmission.php manual
directory submission service.

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Is Starting An Online Business For You?

by Lisa D Martin

Starting a business online is really no different from starting
a business that is offline.

To get started you need a storefront, seed money, products to
sell, a way to market your product, and an overall plan. The
only differences I see between an online business and offline
business is that starting an online business can be
accomplished in less time for a fraction of the money. That's a
huge benefit!

For many people having a day job provides benefits that people
do not recognize. The environment at work often means some one
or some company is telling you what to do, when to do it, and
exactly how to do it. If the boss determines you need
additional training, you will be sent to training. Many times
the costs are paid by your company. If you are at your job and
you lose motivation you can go to co-workers to have a quick
chat or trade jokes to pick your spirits up. So you get social
interaction.

Here are some of the downfalls of starting an online business.
As the owner you will be the boss telling you what to do, when
to do it, and how to do it. You will be responsible for
obtaining training, and of course paying for it. You will have
to learn many new skills all at once or have and be willing to
spend the money to hire someone to do the tasks you are not
able to do.

Even if you have all of the technical and marketing skills to
succeed, you will need to keep your self motivated enough to
weather the highs and lows of developing your business. As a
business owner you will need to find other non-traditional
methods for finding motivation and social interaction. One
method for motivating yourself is through online chats, finding
a forum where people have similar interests.

Just having a website that sells a product does not guarantee
success. Be prepared to do a lot of trail and error testing to
learn the combination of marketing tactics and website design
skills that will work for your business. It will take some time
to figure out the combination. Once the winning combination is
found the money will flow in.

About The Author: Lisa Martin is interested in many topics
around Internet Marketing. She attributes her accelerated
learning curve to the training methods provided by
http://www.lisasesp ace.com/2PLRi. She has decided to document
her experiences of starting her online business at
http://www.lisam. name

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