Keywords
Drive Traffic To Your Website Using The Right Keywords
by Shirley A. Kelly
Search engines are the #1 tool people use when shopping for
products, services or information online. Optimize your website
with the proper keywords or keyword phrases for your content and
watch your traffic explode. If you gain an understanding of how
to properly promote your website your efforts will reach it's
full potential.
To rank relevantly within search engine results, each website
must be considered relevant to a particular search algorithm
for a given keyword or phrase. Keyword selection can be a
challenge to both experts and neophytes. While anyone can come
up with various words that may be used when searching for their
product or service, these words may not be the ideal mix for
search engine ranking. Why? If a marketer chooses a popular
keyword phrases, he or she and a million other businesses
compete for top placement. Top SERP placement is dense,
searchers typically giving up after the first three pages. To
succeed, one must use relevant keywords that are not being used
by everyone else and that are searched for quite often. This may
include misspellings and other alternative data. After finding
relevant keywords and phrases, the results must encourage
conversion or success based on each business’ criteria. For
example, while it may be possible for a DVD rental firm to get
top listings under the search criteria “free DVD rentals”, the
person who visits is looking for free merchandise and will
leave if its not found.
For optimal search engine rankings, a page will be optimized
for only one to two popular but non-competitive keywords or
keyword phrases.
Keyword Coding
HTML coding are two words most people never want to hear,
especially in a learning environment. But it’s important to
understand the basic web page header structure and where the
search engines look to find key words for search engine ranking
pages (SERP).
Sites rank highest when each page is optimized separately. For
instance, a business may have one website with unlimited
interlinking pages. The top page must be named “index.HTML.”
While each sub-page may be named according to the designer or
programmer’s preference. Ideally sub-pages are named according
to the strongest keywords or phrases for each business. Both
the domain name and the URL or complete web address string, are
important factors in determining search engine relevancy
Three important META tags are on each individual HTML page
located between the “head” tags: description, keywords and
title. The webpage description is the short sentence that
displays after the listing name is the SERP’s. The keywords are
not viewed by the casual surfer, but offer a clear-cut
description of what is found on the website or who’s behind it.
The title is the most condensed of all metatags. The title
should repeat the top 1-2 keywords and describe what the site
is about.
We can take the keyword theme as far as necessary, yet success
through search engine optimization is not a 100% guaranteed way
to gain top rankings and can often dilute the site and
information quality by becoming a string of repetitive
keywords, not value-added information. Some of these tactics
include adding pages of keyword-rich articles solely to rank
high. Another is developing a mini-empire of interrelated sites
not for expert information, but solely to make the sites appear
more important and relevant to the main site focus.
To ensure a small 30-page website is optimized, it must first
renew keyword use each month to find the most popular terms for
the three major search engines, Yahoo!, Google and MSN. Each
page must be optimized for different but interdependent terms
to strengthen the site as a whole. This involves new keyword
research and website content for each page every month.
An example of a good ecommerce site using paid advertising
instead of keyword optimization is buy http://automotive.com.
Notice the content is relevant to the visitor entering and
seeking the product. In contract, auto http://anything.com, a
competitor site, relies heavily on keyword content, uses text
that has no purpose and confuses the visitor with too many
navigation links and useless words meant for search engines
alone. Though this may gain rankings with work and keyword
saturation, it can also damage a business reputation and
ultimately lead to less sales.
Needless to say there are far more aspects to choosing the
right keywords than I can cover in this article but the
information provided here should give you a good insight into
understanding how important it is to design a website that is
keyword friendly.
Let’s face it, there is no magic bullet when it comes to
successfully promoting your online business. There are pros and
cons to almost everything you do. If you never develop a plan
and put that plan into motion, you’ll never know if that’s the
plan that will ultimately be the “magic bullet” that launches
your online business to new found success.
Do give up! If at first you don’t succeed, TRY, TRY, AGAIN!
There is a lot to learn when starting a online business. Give
yourself a break and don’t set unrealistic goals. Contrary to
popular beliefs, having a successful, profit making, online
business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly
About The Author: Shirley Kelly is a full-time internet
marketer who has written over 200 articles in print and
published 5 ebooks. To read her latest book, "The Newbies Guide
To Internet Marketing" visit her at
http://www.websitemarketing2.com
Drive traffic to your own website! Learn all you need to know about search engine optimization and its effect on traffic. To find out more, please visit www.jeremyfive.com
Get your own website, and learn to send income-generating traffic from the major search engines to your site. Multiple streams of income means EVEN BIGGER PROFITS! Full training and suppport! Sign-up for PIPS (Plug-In Profit System) here:
www.jeremyfive.com/pips
FREE information on all aspects of making money online! Take it step-by-step, and learn how to generate as much traffic as you need! Just send a blank e-mail to jeremyfive@getresponse.com. (This info is sent via autoresponder--you'll need to confirm your request in a separate e-mail which will be sent to you).
Please check out this huge info-mall for loads of great home business ideas and support. Lots of other great resources, too--personal development, educational courses, etc., etc. Please have a look! www.cbdeluxe.com/?mall=16345
This highly recommended program has been making a lot of people a lot of money money. Why not you? Build wealth right away! Find out more! Check Out SFI!
Visit the following site to find out how to build a flood of traffic to your affiliate site--more than you ever dreamed of--it takes just a couple minutes to complete the simple enrollment form--FREE to get started! Visit: Click Here for Traffic Swarm
by Shirley A. Kelly
Search engines are the #1 tool people use when shopping for
products, services or information online. Optimize your website
with the proper keywords or keyword phrases for your content and
watch your traffic explode. If you gain an understanding of how
to properly promote your website your efforts will reach it's
full potential.
To rank relevantly within search engine results, each website
must be considered relevant to a particular search algorithm
for a given keyword or phrase. Keyword selection can be a
challenge to both experts and neophytes. While anyone can come
up with various words that may be used when searching for their
product or service, these words may not be the ideal mix for
search engine ranking. Why? If a marketer chooses a popular
keyword phrases, he or she and a million other businesses
compete for top placement. Top SERP placement is dense,
searchers typically giving up after the first three pages. To
succeed, one must use relevant keywords that are not being used
by everyone else and that are searched for quite often. This may
include misspellings and other alternative data. After finding
relevant keywords and phrases, the results must encourage
conversion or success based on each business’ criteria. For
example, while it may be possible for a DVD rental firm to get
top listings under the search criteria “free DVD rentals”, the
person who visits is looking for free merchandise and will
leave if its not found.
For optimal search engine rankings, a page will be optimized
for only one to two popular but non-competitive keywords or
keyword phrases.
Keyword Coding
HTML coding are two words most people never want to hear,
especially in a learning environment. But it’s important to
understand the basic web page header structure and where the
search engines look to find key words for search engine ranking
pages (SERP).
Sites rank highest when each page is optimized separately. For
instance, a business may have one website with unlimited
interlinking pages. The top page must be named “index.HTML.”
While each sub-page may be named according to the designer or
programmer’s preference. Ideally sub-pages are named according
to the strongest keywords or phrases for each business. Both
the domain name and the URL or complete web address string, are
important factors in determining search engine relevancy
Three important META tags are on each individual HTML page
located between the “head” tags: description, keywords and
title. The webpage description is the short sentence that
displays after the listing name is the SERP’s. The keywords are
not viewed by the casual surfer, but offer a clear-cut
description of what is found on the website or who’s behind it.
The title is the most condensed of all metatags. The title
should repeat the top 1-2 keywords and describe what the site
is about.
We can take the keyword theme as far as necessary, yet success
through search engine optimization is not a 100% guaranteed way
to gain top rankings and can often dilute the site and
information quality by becoming a string of repetitive
keywords, not value-added information. Some of these tactics
include adding pages of keyword-rich articles solely to rank
high. Another is developing a mini-empire of interrelated sites
not for expert information, but solely to make the sites appear
more important and relevant to the main site focus.
To ensure a small 30-page website is optimized, it must first
renew keyword use each month to find the most popular terms for
the three major search engines, Yahoo!, Google and MSN. Each
page must be optimized for different but interdependent terms
to strengthen the site as a whole. This involves new keyword
research and website content for each page every month.
An example of a good ecommerce site using paid advertising
instead of keyword optimization is buy http://automotive.com.
Notice the content is relevant to the visitor entering and
seeking the product. In contract, auto http://anything.com, a
competitor site, relies heavily on keyword content, uses text
that has no purpose and confuses the visitor with too many
navigation links and useless words meant for search engines
alone. Though this may gain rankings with work and keyword
saturation, it can also damage a business reputation and
ultimately lead to less sales.
Needless to say there are far more aspects to choosing the
right keywords than I can cover in this article but the
information provided here should give you a good insight into
understanding how important it is to design a website that is
keyword friendly.
Let’s face it, there is no magic bullet when it comes to
successfully promoting your online business. There are pros and
cons to almost everything you do. If you never develop a plan
and put that plan into motion, you’ll never know if that’s the
plan that will ultimately be the “magic bullet” that launches
your online business to new found success.
Do give up! If at first you don’t succeed, TRY, TRY, AGAIN!
There is a lot to learn when starting a online business. Give
yourself a break and don’t set unrealistic goals. Contrary to
popular beliefs, having a successful, profit making, online
business doesn’t happen overnight.
So, Good Luck, Make Money and Have Fun Doing It - Shirley Kelly
About The Author: Shirley Kelly is a full-time internet
marketer who has written over 200 articles in print and
published 5 ebooks. To read her latest book, "The Newbies Guide
To Internet Marketing" visit her at
http://www.websitemarketing2.com
Drive traffic to your own website! Learn all you need to know about search engine optimization and its effect on traffic. To find out more, please visit www.jeremyfive.com
Get your own website, and learn to send income-generating traffic from the major search engines to your site. Multiple streams of income means EVEN BIGGER PROFITS! Full training and suppport! Sign-up for PIPS (Plug-In Profit System) here:
www.jeremyfive.com/pips
FREE information on all aspects of making money online! Take it step-by-step, and learn how to generate as much traffic as you need! Just send a blank e-mail to jeremyfive@getresponse.com. (This info is sent via autoresponder--you'll need to confirm your request in a separate e-mail which will be sent to you).
Please check out this huge info-mall for loads of great home business ideas and support. Lots of other great resources, too--personal development, educational courses, etc., etc. Please have a look! www.cbdeluxe.com/?mall=16345
This highly recommended program has been making a lot of people a lot of money money. Why not you? Build wealth right away! Find out more! Check Out SFI!
Visit the following site to find out how to build a flood of traffic to your affiliate site--more than you ever dreamed of--it takes just a couple minutes to complete the simple enrollment form--FREE to get started! Visit: Click Here for Traffic Swarm
posted by Jeremy @ 3:37 PM
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