Don't Make These Affiliate Marketing Mistakes!
by
William Perkins
If you’re new to affiliate marketing, or if you’ve been doing
it awhile but you aren’t making any money, you might be making
one of these big mistakes in your business. What follows are
three of the biggest mistakes I see affiliates making as I
cruise the net, and some solutions for creating a better
website that converts more visitors into paying customers.
The first big mistake many affiliates make is building an
amateurish or downright ugly website. There are design
principles that you must follow when you build your website to
achieve success in affiliate marketing. There are also plenty
of tools to help you create a professional looking site.
When a visitor arrives at your site, you have only a few
seconds to create interest in your site and to build
credibility and rapport. First impressions are vitally
important! Your banner must be of professional quality and must
be simple and to the point. The name of your website and what
you say in your banner must tell the visitor exactly what your
website is about upon first glance.
Too many graphics is a bad thing. Your site should be simple
text for the most part. Keep your site simple, easy to read,
clean and uncluttered. That means having margins, easy to read
fonts, and easy on the eye colors. White backgrounds with black
type are best. Eliminate all the gaudy colors, wild graphics,
and blinking lights. Use only one or two colored fonts.
Your goal is create credibility, reliability, and
trustworthiness with your visitor. Think conservatively. Other
ways to create credibility and rapport is to put a photo of
yourself near the top of your page. Be sure to display your
email address and contact details prominently.
Just below your banner should be your headline in large type.
This headline is the most important part of your webpage. It
must be interesting and bold and draw the visitor into your
site. You must compel the reader to continue reading! Your
headline should address the needs of your visitor or provide a
solution to your visitor’s problem.
Finally, do not overwhelm your customer with choices. Design
your navigation so that the visitor has no more than five links
to choose from. You do not want to confuse your potential
customer. A confused mind simply won’t make a purchase. More
often than not, the confused visitor will exit your website in
search of an easier and clearer solution to their need or
problem.
Your navigation should be placed in the same place on every
webpage to make it easier for your visitor. Keep your visitor
happy! The happy mood is the buying mood. What’s more, a
customer that is happy to have found you and the products you
have provided will more likely return again to your website.
The next big mistake I see being made by so many affiliates is
their failure to capture their visitor’s name and email
address. This is vital to the success of your online business.
It’s amazing how many websites just try to sell products. I
guess a lot of people who are new to affiliate marketing have
not yet learned that most people have to see a product as many
as seven times before they actually buy it.
Getting visitors to your site takes time and money, and maybe
one in a hundred will buy your product. What about the other 99
visitors? Don’t let them get away from you! Get their name and
email address. Then continue to market to them. After they get
to know and trust you, they will buy from you again and again.
Your customer list is the most important asset in your
business. You will make more money on the back end than you
will on the front end of your affiliate marketing business. Be
sure to use an opt-in form and capture your visitor’s name and
email address! One good practice is to put an opt-in form on
every page of your website; another is to offer some kind of
freebie product that’s related to your offer to bribe the
visitor to opt-in.
The third big mistake I see affiliate marketers guilty of, not
just newbies, is selling to their customers. Your job as an
affiliate is not to sell, it’s to PRE-sell. It’s the merchant's
job to write killer copy to convert the visitors you send them
into paying customers.
I see lots of affiliates who swipe copy from merchant sales
pages with the result that their webpage resembles a sales
letter. This is the wrong approach to affiliate marketing
salesmanship. It turns people off. People don’t want to be sold
to, and people don’t like reading advertising.
Pre-selling is all about sharing your personal experience with
a product. This is why you had better actually buy the product
before you try to recommend it. You should relate your own
feelings about the product and what it has done for you.
Explain why you like it. Do not try to sell the product!
Instead of hyping a product the way sales letter pages do, you
should describe to your visitor the product’s benefits. Make a
bulleted and detailed list of how you have used the product
successfully. What it has actually done for you. Personalize
your recommendation. Then casually offer the link to the
product.
About The Author: William Perkins writes about how to start an
online business, affiliate marketing, and making money online.
He has packaged much of what he knows into a brandable ebook
titled, "Fast Track To Internet Riches!" which you can get for
free when you opt-in at his website.
http://www.BigWillySite.com
Learn the pitfalls to avoid in affiliate marketing. Sign up for free e-mail lessons, sent conveniently to your mailbox. No cost or obligation. Just send a blank e-mail to jeremyfive@getresponse.com . (This info is sent via autoresponder--you'll need to confirm your request in a separate e-mail which will be sent to you. Unsubscribe anytime you want to via a convenient link in each e-mail.).
Free book? How about a free library to jump start your business. (F-R-E-E):
www.jeremyfive.com/optin.html
Can't stand another day? Hate the daily grind? Fire the boss! You can! Find out how! www.moreinfo247/9249141/HFB
William Perkins
If you’re new to affiliate marketing, or if you’ve been doing
it awhile but you aren’t making any money, you might be making
one of these big mistakes in your business. What follows are
three of the biggest mistakes I see affiliates making as I
cruise the net, and some solutions for creating a better
website that converts more visitors into paying customers.
The first big mistake many affiliates make is building an
amateurish or downright ugly website. There are design
principles that you must follow when you build your website to
achieve success in affiliate marketing. There are also plenty
of tools to help you create a professional looking site.
When a visitor arrives at your site, you have only a few
seconds to create interest in your site and to build
credibility and rapport. First impressions are vitally
important! Your banner must be of professional quality and must
be simple and to the point. The name of your website and what
you say in your banner must tell the visitor exactly what your
website is about upon first glance.
Too many graphics is a bad thing. Your site should be simple
text for the most part. Keep your site simple, easy to read,
clean and uncluttered. That means having margins, easy to read
fonts, and easy on the eye colors. White backgrounds with black
type are best. Eliminate all the gaudy colors, wild graphics,
and blinking lights. Use only one or two colored fonts.
Your goal is create credibility, reliability, and
trustworthiness with your visitor. Think conservatively. Other
ways to create credibility and rapport is to put a photo of
yourself near the top of your page. Be sure to display your
email address and contact details prominently.
Just below your banner should be your headline in large type.
This headline is the most important part of your webpage. It
must be interesting and bold and draw the visitor into your
site. You must compel the reader to continue reading! Your
headline should address the needs of your visitor or provide a
solution to your visitor’s problem.
Finally, do not overwhelm your customer with choices. Design
your navigation so that the visitor has no more than five links
to choose from. You do not want to confuse your potential
customer. A confused mind simply won’t make a purchase. More
often than not, the confused visitor will exit your website in
search of an easier and clearer solution to their need or
problem.
Your navigation should be placed in the same place on every
webpage to make it easier for your visitor. Keep your visitor
happy! The happy mood is the buying mood. What’s more, a
customer that is happy to have found you and the products you
have provided will more likely return again to your website.
The next big mistake I see being made by so many affiliates is
their failure to capture their visitor’s name and email
address. This is vital to the success of your online business.
It’s amazing how many websites just try to sell products. I
guess a lot of people who are new to affiliate marketing have
not yet learned that most people have to see a product as many
as seven times before they actually buy it.
Getting visitors to your site takes time and money, and maybe
one in a hundred will buy your product. What about the other 99
visitors? Don’t let them get away from you! Get their name and
email address. Then continue to market to them. After they get
to know and trust you, they will buy from you again and again.
Your customer list is the most important asset in your
business. You will make more money on the back end than you
will on the front end of your affiliate marketing business. Be
sure to use an opt-in form and capture your visitor’s name and
email address! One good practice is to put an opt-in form on
every page of your website; another is to offer some kind of
freebie product that’s related to your offer to bribe the
visitor to opt-in.
The third big mistake I see affiliate marketers guilty of, not
just newbies, is selling to their customers. Your job as an
affiliate is not to sell, it’s to PRE-sell. It’s the merchant's
job to write killer copy to convert the visitors you send them
into paying customers.
I see lots of affiliates who swipe copy from merchant sales
pages with the result that their webpage resembles a sales
letter. This is the wrong approach to affiliate marketing
salesmanship. It turns people off. People don’t want to be sold
to, and people don’t like reading advertising.
Pre-selling is all about sharing your personal experience with
a product. This is why you had better actually buy the product
before you try to recommend it. You should relate your own
feelings about the product and what it has done for you.
Explain why you like it. Do not try to sell the product!
Instead of hyping a product the way sales letter pages do, you
should describe to your visitor the product’s benefits. Make a
bulleted and detailed list of how you have used the product
successfully. What it has actually done for you. Personalize
your recommendation. Then casually offer the link to the
product.
About The Author: William Perkins writes about how to start an
online business, affiliate marketing, and making money online.
He has packaged much of what he knows into a brandable ebook
titled, "Fast Track To Internet Riches!" which you can get for
free when you opt-in at his website.
http://www.BigWillySite.com
Learn the pitfalls to avoid in affiliate marketing. Sign up for free e-mail lessons, sent conveniently to your mailbox. No cost or obligation. Just send a blank e-mail to jeremyfive@getresponse.com . (This info is sent via autoresponder--you'll need to confirm your request in a separate e-mail which will be sent to you. Unsubscribe anytime you want to via a convenient link in each e-mail.).
Free book? How about a free library to jump start your business. (F-R-E-E):
www.jeremyfive.com/optin.html
Can't stand another day? Hate the daily grind? Fire the boss! You can! Find out how! www.moreinfo247/9249141/HFB
posted by Jeremy @ 10:39 AM
0 Comments:
Post a Comment
<< Home